Analyzing the latest beauty trends including UV protection, hyaluronic acid, and seasonal pore/sebum management through Hwahae's April 2025 overall trending rankings and skincare soothing toner category data.
With rising temperatures and increased outdoor activities since late March, interest in sun protection products has significantly increased. Products that emphasize convenient application formats (cushions, sticks, serums) with high SPF protection (SPF50+/PA++++) have dominated the rankings.
💧Sustained Popularity of Hyaluronic Acid Formulations
Due to seasonal transitional dryness, hyaluronic acid-based products for deep hydration and barrier reinforcement continue to trend strongly. Over 7 hydrating products (serums, ampoules, creams) containing hyaluronic acid appeared in the top 20 rankings.
🌸 Seasonal Demand for Pore/Sebum Control and Skin-Soothing Solutions
With the increase in fine dust and yellow dust during seasonal transitions, pore care, sebum management, deep cleansing, and skin-soothing products have gained significant traction. Products containing natural derivatives such as Heartleaf (Houttuynia Cordata) and Black Cherry that minimize skin irritation while delivering efficacious results are receiving particular attention.
Check out and utilize the complete April 2025 trending ranking at a glance!
Rank
Brand Name
Product Name
Rating
Reviews
1
ROUNDLAB
Baby Mild Sun Cushion (SPF 50+ PA++++)
4.75
180
2
Reve:am
Waterfit 8-Layered Moisture Cream
4.67
942
3
Reve:am
Enzyme Cleansing Powder
4.71
754
4
Neul20s
Spicule Cica Foam Cleanser
4.55
154
5
Anua
PDRN Hyaluronic Acid Capsule 100 Serum
4.59
2690
6
ATOPALM
Outdoor Sun Stick (SPF 50+ PA++++)
4.66
492
7
MEDIHEAL
Madecassoside BLEMISH REPAIR SERUM
4.51
4070
8
mixsoon
Bean Essence
4.46
2588
9
Abib
Heartleaf Essence Pad Clear Touch
4.66
121
10
YBK
Pore Clear Clay Cream Mask
4.48
483
11
IsNtree
Hyaluronic Acid Fresh Sun Serum (SPF 50+ PA++++)
4.71
686
12
YBK
Ceramide Relief Hydration Ampoule
4.55
793
13
YBK
Houttuynia Cordata One Step Pore Pads
4.57
761
14
ODELOI
Black Cherry Pore Tightening Cream Luftig
4.37
252
15
Torriden
Dive-In Low Molecular Hyaluronic Acid Serum
4.59
55813
16
O'earth
HYALURONICICA 7sec SERUM IN AMPOULE
4.65
329
17
WELLAGE
Real Hyaluronic Blue 100 Ampoule
4.64
14586
18
allNATURAL
Blue Agave Pore Serum
4.66
1375
19
YBK
Relief Hydration Light Sunscreen (SPF 50+ PA++++)
4.75
1436
20
essenHERB
Tea Tree 100 Oil
4.45
4334
Toners - Soothing - Trending Ranking
Key Beauty Insights
🌸 Rising Demand for 'Multi-Soothing' Beyond Simple Calming
Products featuring synergistic combinations of multiple soothing ingredients that maximize the efficacy of individual components have gained significant traction in the rankings.
💨 Increased Demand for 'Texture Care' + 'Soothing' Combinations
During seasonal transitions when skin becomes prone to flakiness, the need for skin texture refinement alongside hydration has become more pronounced. Products that emphasize not only soothing benefits but also texture-refining capabilities have secured prominent positions in the rankings.
🧪Balanced Trend Between 'Natural Derivatives' and 'Scientific Formulations'
While products highlighting natural derivatives featured prominently, derma brands and research-based formulations also showed strong performance. This indicates that consumers are increasingly prioritizing scientifically validated ingredients and expertly engineered formulations alongside natural components, rather than simply focusing on 'natural' claims alone.
The Global K-Beauty Trend Ranking is based on real-time search data from global users on Hwahae Global’s website, providing refined insights into the latest K-Beauty trends shaped by global consumer needs.
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