Global K-Beauty Trend Ranking - 2025.11

 

🌎 What is the Global K-Beauty Search Trend Ranking?

Hwahae Global Web hit 740,000 monthly users, quickly becoming the go-to source for global consumers exploring K-beauty. Right now, users are comparing and analyzing K-beauty products using ingredient data from around 420,000 products and over 10 million real Korean user reviews. This is seriously impacting how people make purchasing decisions worldwide and helping K-beauty brands build trust with international customers. The US makes up over 50% of our traffic, with major growth coming from Japan, Singapore, and other key Asian markets.

Our K-Beauty Global Search Trends & Rankings pull from real-time search data from users worldwide, giving you the latest insights into what global consumers actually want in K-beauty.

🌏 November 2025 Global K-Beauty SEARCH TOP 10

• Popularity Index: Index score calculated based on Hwahae's internal standards using actual search and click counts

• Data Period: September 27, 2025 - October 26, 2025 exposure and click counts

[Global beauty trend]

1. 🧴 “Efficacy = Trust”: Global consumers are shifting to derma and high-performance care

• In Hwahae’s global click trends for November, searches such as “pro calm egf” and “dr melaxin stick reviews” clearly stood out, pointing to growing interest in derma, high-performance formulas and multi-balms. Consumers are moving away from simple, step-based routines and are actively looking for products that deliver visible, measurable results.

• Pro calm egf, a derma formula focused on soothing and barrier repair, illustrates this shift toward science-backed, ingredient-led skincare. At the same time, the popularity of dr melaxin stick reviews highlights demand for on-the-go, targeted treatment sticks. The fact that “reviews” is part of the search phrase shows that consumers now treat user reviews and efficacy feedback as a key decision filter before purchasing.

• Overall, these signals suggest a clear change in how trust is built in beauty: efficacy has become the primary currency. For global buyers and brands, this means that ingredients, proof of results and clinical storytelling increasingly matter more than brand name alone, and that derma-style, multi-functional products are well positioned to capture future demand.

2. 💇‍♀️ Hair & scalp care isn’t a phase: ‘lilyeve grow turn ampoule’ returns as a top search term

• After ranking among Hwahae’s top global click trends in October, “lilyeve grow turn ampoule” reappeared in November as one of the top search keywords. This indicates that interest in the product has moved beyond a short-lived spike and is shifting into sustained consideration and routine adoption. In other words, this is no longer just a “viral moment” — it’s becoming a trust-based product that consumers actively look up again after seeing or experiencing results.

• As a high-performance scalp ampoule positioned around scalp soothing and hair growth support, the product is helping to expand routines beyond the classic shampoo-and-conditioner format into ampoule- and serum-led intensive care. This aligns strongly with the global “skinification of hair” trend, where consumers increasingly treat the scalp as an extension of facial skin, applying the same level of ingredient scrutiny, targeted care and long-term routine thinking to hair and scalp as they do to skincare.

🌏 November 2025 Global K-Beauty Click TOP 10

[Global beauty trend]

1. 💄 U.S.-only shade sparks global buzz: ‘Peripera Ink Mood Glow Tint’ click spike

• In this month’s Hwahae global click trends, “Peripera Ink Mood Glow Tint” entered the top rankings for the first time. The main driver was the U.S.-exclusive shade #33 “Rosy Wish”, which gained rapid traction on social media and quickly translated into global search and product-page traffic. On the back of this momentum, the shade was even rolled out in Korea as a follow-up launch—a rare case of an overseas-exclusive color feeding demand back into the home market.

• Related search terms such as “ink mood glow tint reviews” and “product info and reviews” indicate that consumers are going beyond shade checking and are actively comparing texture, wear time and payoff through real-user reviews.

• This points to a broader shift: user experience and authentic reviews have become critical purchase drivers in color cosmetics as well as skincare. For global beauty buyers and brands, it underlines the importance of pairing localized or exclusive shades with a strong review footprint to build trust and convert demand across markets.

 

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