# ENG

The Global K-Beauty Trend Ranking is based on real-time search data from global users on Hwahae Global’s website, providing refined insights into the latest K-Beauty trends shaped by global consumer needs.

Using Hwahae’s June 2025 rising ranking data (overall and cleansing foam–soothing efficacy/effect categories), we analyze the latest beauty trends such as the evolution of cleansing, the rise of inner care & feminine care, and the daily use of PDRN.

Analysis of the latest beauty trends including cooling effects, airy/powdery textures, and eco-friendly sun care through Hwahae's May 2025 overall trending rankings and sun care-sun stick category data.

Analyzing the latest beauty trends including UV protection, hyaluronic acid, and seasonal pore/sebum management through Hwahae's April 2025 overall trending rankings and skincare soothing toner category data.